Edu Shola on global audiences and what drives game revenue
A conversation about monetisation in Africa, international players and building a sustainable studio.
Read the story ↗21 April 2026From the studio & beyond
THE LATEST
FROM DELUXE.
Game milestones, award wins and stories from the people building our worlds.
Magic Brawl passes 300,000 downloads
PocketGamer.biz covers the game’s milestone, continued development and plans beyond mobile.
Read the story ↗18 March 2026
Africa’s game revenue debate: founders share their experience
Edu joins other studio founders to discuss mobile, PC and the realities of earning revenue.
Read the story ↗12 March 2026
Rasta Santa wins at Africa Games Week 2025
Rasta Santa takes Game of the Year (Audience Choice) at Africa Games Week in Cape Town.
Read the story ↗12 December 2025
Deluxe is part of Google Play’s #WeArePlay
Google spotlights Shola’s journey from animation to game development, and the team building original games in Lagos.
Read the story ↗2025
Building games in Africa: funding, ambition and what comes next
Edu Shola discusses the studio’s creative direction and the challenges of growing a game business.
Read the story ↗4 June 2024
Deluxe wins first place in Orange Corners Cohort 9
Coverage of the studio’s €40,000 Orange Corners Innovation Fund pitch competition win.
Read the story ↗8 January 2024
An inside look at Deluxe Studios
A look at the studio’s journey and approach to African game development.
Read the story ↗16 January 2023